With people actively using the Internet for everything, digital marketing has become the need of the hour for marketers. Here’s the best guide to digital marketing strategies.
Digital marketing is the new age marketing practice to promote product and brands through the Internet or electronic devices. It comprises of text messaging, electronic billboards, digital television, video, social media marketing, email marketing, pay per click among others. Multiple technologies and channels are used in digital marketing that gives an organization the access to analyse content, campaigns, content and strategy and accordingly implement those strategies that reaps the highest benefits.
Digital Marketing Strategies
With acceptance of digital marketing in the corporate world and the need to stay ahead of the competitors, digital marketing strategies are evolving rapidly. However here are a few important and most effective strategies that businesses are exploiting.
When we hear of digital marketing, pay-per click is the first thing that comes to our mind. It basically covers any kind of digital marketing for which you have to pay for the users clicking your ads. Google Adwords is a known PPC advertising and in layman terms is known as paid search advertising. These days another PPC that is gaining popularity is Facebook Ads also known as paid social media advertising.
Social Media Marketing
Social media marketing is the buzzword in the corporate world. Exploit the organic and free social media sites like Instagram, Twitter and Facebook to market your brands and business. Though it takes time to organically market your brand on social media but with efforts and right strategies, benefits can be reaped in the long run.
Paid Search Advertising
The first excellent digital marketing strategy that rose with the advent of the Internet was paid search advertising. Search engines like Yahoo, Bing and Google allow you to publish ads on their result pages, which when clicked generate leads for the companies. An excellent digital marketing strategy, it pays off by targeting potential customers searching for products or services just like yours.
Paid Social Media Advertising
With the advent of social media came paid social media advertising. Platforms like Instagram, Facebook, Twitter and others run ads for your brand to build awareness and promote the business in return on small fees.
Search Engine Optimization
You must have heard of search engine optimisation but did you know that it is a full proof strategy for online marketing. With no additional fees, you can simply use search engine optimisation to rank your blogs or pages on the site organically. No need for any payment for the clicks on the ads but ranking a page through SEO takes a lot of effort and time. So invest heavily in SEO because if succeeded, it can show productive results for your business online.
Conversion Rate Optimization
With SEO comes conversion rate optimisation. Every marketer who needs to get more leads needs to focus on this strategy. It is the art and science to enhance your brand’s online user experience. With effective conversion rate optimisation, more leads, calls and chats can be generated for the existing website traffic.
Content marketing is a digital media marketing strategy that uses content assets to establish brand awareness or generate more clicks, sales or leads. Infographic, eBooks, videos, blog posts among others are excellent content marketing tactics that would lead your brand to great heights.
You must have experienced getting emails from different brands you’ve registered your number with. It is the email marketing strategy that companies adopt to advertise their special deals, promote any event or highlight content. A great way to attract the audience, email marketing is still a strong tactic to use.
Have you ever seen a list of suggested articles at the end of an article? This is the native online advertising strategy. Native advertising strategy is a content marketing tactic as it uses content to generate more clicks. It can be difficult to find as it is generally mixed with free content recommendations and that is the main element of this strategy.
You can choose any one or mix of these digital marketing strategies to establish your brand presence online. You can either do it yourself of contact digital marketing agency to hire the best professionals. In-house team of experts can also undertake these activities but it is imperative to know how digital marketing works.
In what way Digital Marketing Operates
Digital marketing is important and so are its associated platforms. Knowing your customers might be the key but the essential thing to consider is to know them better before your rivals do so. Communicate with your audience in a way that they are the most receptive to your messages. Wondering how you would do that? Here’s how!
You need a consolidated assessment of customer expectations and preferences across all online channels – social media, direct mail, mobile, web among others. Omni-channel retail analytics is an excellent tactic for retailers to gain access to such information. As a marketer you can use this information to develop unique and engaging content and anticipate coordinated and consistent customer experiences that would influence the purchase decisions of the consumers. The more you know about the customers and their behaviour/preferences, the more are the chances to engage them in productive interactions.
Keys to digital media marketing success
You must be wondering what efforts and steps you need to take to ensure the success of your digital marketing plan. Here are the pointers that can help you gain that desired success:
- Customer relationship management across various online and offline channels can be the key to your success
- Responding and initiating dynamic customer talks
- Gain value from the big data acquired to make better and quicker decisions.
So, what is digital marketing? It is the promotion of your brand or business on online channels resulting in better lead generation and increased sales performance. Digital marketing is the buzzword in the modern businesses ensuring effective marketing online.